What Clients Love: A Field Guide to Growing Your Business

What Clients Love: A Field Guide to Growing Your Business

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's… (more)

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Book Details  


Publisher: Business Plus (January 02, 2003)

Parent ISBN: 9780759597723

File size: 348 KB

Language: English


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