Unthinking: The Surprising Forces Behind What We Buy

Unthinking: The Surprising Forces Behind What We Buy

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after… (more)

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Book Details  


Publisher: Business Plus (January 26, 2011)

Parent ISBN: 9780446574204

Page count: 608 pages

File size: 598 KB

Language: English


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