Political Campaign Communication: Principles and Practices

Political Campaign Communication: Principles and Practices

Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet… (more)

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Book Details  


Publisher: Rowman & Littlefield Publishers (August 16, 2011)

Collection: Communication, Media, and Politics

Parent ISBN: 9781442206724

Page count: 464 pages

Language: English


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