Outside Innovation

Outside Innovation

How dynamic businesses of every size can unleash innovation by inviting customers to co–design what they do and make.

Reading line: The 8 Roles Customers Play in Trend–Setting Companies

The refrain is familiar for Patricia Seybold in her journeys as a top technology and management strategist: "I want our company to be acknowledged as the most admired and most customer–valued in our industry and to be recognized as the company that has forever changed the way… (more)

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Book Details  


Publisher: HarperCollins e-books (October 06, 2009)

Parent ISBN: 9780061135903

Page count: 432 pages

File size: 1.6 MB

Language: English


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