Who Says Elephants Can't Dance?

Who Says Elephants Can't Dance?

In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.

Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over… (more)

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Book Details  


Publisher: HarperCollins e-books (October 13, 2009)

Parent ISBN: 9780060523800

File size: 2.1 MB

Language: English


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