Finding Betty Crocker

Finding Betty Crocker

IN 1945, FORTUNE MAGAZINE named Betty Crocker the second most popular American woman, right behind Eleanor Roosevelt, and dubbed Betty America's First Lady of Food. Not bad for a gal who never actually existed.

"Born" in 1921 in Minneapolis, Minnesota, to proud corporate parents, Betty Crocker has grown, over eight decades, into one of the most successful branding campaigns the world has ever known. Now, at long last, she has her own biography. Finding Betty Crocker… (more)

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Book Details  


Publisher: Simon & Schuster (May 11, 2010)

Collection: Simon & Schuster

Parent ISBN: 9780743265010

Page count: 288 pages

File size: 13 MB

Language: English


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