Managing Imitation Strategies

Managing Imitation Strategies

Pioneers -- those innovative "first movers" who enter markets before competitors - are often deified as engines of economic growth while imitators are generally scorned as copycats and shameful followers. But who most often wins? Drawing on seven years of research, Steven Schnaars documents that, in sharp contrast to conventional beliefs, imitators commonly surpass pioneers as market leaders and attain the greatest financial rewards.

How do they do it? In this ground-breaking… (more)

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Book Details  


Publisher: Free Press (April 29, 2002)

Parent ISBN: 9780743242653

Page count: 304 pages

File size: 2 MB

Language: English


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