The Magic Cup: A Business Parable About a Leader, a Team, and the Power of Putting People and Values First

The Magic Cup: A Business Parable About a Leader, a Team, and the Power of Putting People and Values First

We all love the fairy tales we grew up on, creating a world in which good always wins over evil, where those whose hearts are true and who do the right thing come out on top. But, grown-up competition for success is rough, even cutthroat, and we've often heard that nice guys finish last.

Not according to Howard Behar, whose career as one of the three leaders who built the Starbucks organization most definitely proves that nice guys finish first. In THE MAGIC CUP,… (more)

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Book Details  


Publisher: Center Street (March 29, 2016)

Parent ISBN: 9781455538997

Page count: 144 pages

File size: 816 KB

Language: English


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