Leading Innovation, Creativity and Enterprise

Leading Innovation, Creativity and Enterprise

Drawing upon cutting edge research from academia but expressed clearly and concisely for the busy person seeking practical inspiration, Leading Innovation, Creativity and Enterprise will feature numerous case examples from companies such as Virgin, Pfizer, Roche and Fuji Film.

The book deals with questions such as:

What are the roots of creativity and imagination? · How can we create the physiological and mental states under which creativity happens naturally… (more)

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Book Details  


Publisher: Bloomsbury Publishing (February 25, 2016)

Collection: Bloomsbury Information Ltd

Page count: 256 pages

Language: English


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