Political Campaign Communication: Principles and Practices

Political Campaign Communication: Principles and Practices

Covering all aspects of contemporary campaigning, the eighth edition of this insightful, theory-grounded, and reader-friendly text provides students with a realistic understanding of the strategic and tactical communication practices that contemporary politicians—from the local to the national levels—utilize in their campaigns.

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Book Details  


Publisher: Rowman & Littlefield Publishers (November 19, 2015)

Collection: Communication, Media, and Politics

Parent ISBN: 9781442243347

Page count: 384 pages

Language: English


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