Branded Nation

Branded Nation

Branding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions that we thought were above branding, antithetical to branding, have succumbed. Such cultural institutions as religion, higher education, and the art world have learned… (more)

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Book Details  


Publisher: Simon & Schuster (September 08, 2004)

Collection: Simon & Schuster

Parent ISBN: 9780743243476

Page count: 336 pages

File size: 2.3 MB

Language: English


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