Experiential Marketing

Experiential Marketing

Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.

Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective,… (more)

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Book Details  


Publisher: Free Press (December 11, 2000)

Parent ISBN: 9781451636369

Page count: 304 pages

File size: 10 MB

Language: English


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