The New Market Leaders

The New Market Leaders

In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work, Wiersema provides new benchmarks for ranking businesses in this new economy and reveals the strategies that set winning companies apart.

After tracking 5,000 companies worldwide… (more)

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Book Details  


Publisher: Free Press (April 18, 2002)

Parent ISBN: 9780743204668

Page count: 272 pages

File size: 4 MB

Language: English


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