The Halo Effect

The Halo Effect

Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness.… (more)

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Book Details  


Publisher: Free Press (February 06, 2007)

Parent ISBN: 9781476784038

Page count: 256 pages

File size: 2 MB

Language: English


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