Clickology: What Works in Online Shopping and How Your Business can use Consumer Psychology to Succeed

Clickology: What Works in Online Shopping and How Your Business can use Consumer Psychology to Succeed

The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline does not work online, and what works online does not necessarily translate offline: it simply doesn't click. Packed with tips, guidance and real-world case studies from online niche stores Bellabox and Facetache to the universal appeal of Groupon, and from offline discount… (more)

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Book Details  


Publisher: Nicholas Brealey (December 09, 2013)

Parent ISBN: 9781473644557

Page count: 228 pages

File size: 3.8 MB

Language: English


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