The Third Screen: The Ultimate Guide to Mobile Marketing

The Third Screen: The Ultimate Guide to Mobile Marketing

With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen"-the mobile device- changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and… (more)

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Book Details  


Publisher: Nicholas Brealey (December 08, 2014)

Parent ISBN: 9781857889932

Page count: 256 pages

File size: 3 MB

Language: English


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