Hegemony, Mass Media and Cultural Studies

Hegemony, Mass Media and Cultural Studies

In the early part of the 20th century, state and corporate propagandists used the mass media to promote the valor and rightness of ascending U.S. hegemony on the global stage. Critics who challenged these practices of mass persuasion were quickly discredited by the emergent field of communication research - a field explicitly attempting to measure and thereby improve the efficacy of media messages.

Three strains of critical cultural and media theory were especially… (more)

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Book Details  


Publisher: Rowman & Littlefield International (September 09, 2016)

Collection: Cultural Studies and Marxism

Page count: 240 pages

Language: English


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