Reaching and Responding to the Audience

by Stacy Klingler (Editor, Collaborator), Cinnamon Catlin-Legutko (Editor), Tamara Hemmerlein (Collaborator), Kat Burkhart (Collaborator), Barbara B. Walden (Collaborator), Conny Graft (Collaborator), Kara Edie (Collaborator), Candace Tangorra Matelic (Collaborator) and Bob Beatty (Introduction author)

Museums exist to serve their audiences. This book describes how you can better relate to your audience, looking at how small museums are engaging with and advocating for their communities. We address marketing and public relations, visitor services, accessibility, and easy ways to find out what your audience members think about and want from you.

Non-Fiction Business & economics Museum Administration & Museology