The Responsive Chord

The Responsive Chord

"The Responsive Chord How media manipulate you: what you buy… who you vote for… and how you think. By Tony Schwartz" The essential guide to how media shape our lives. By the creator of the most talked about political ad in television history. Tony Schwartz, the man the New York Times called the "king of sound," drew on his unrivaled wealth of experience in the communications industry, to give us The Responsive Chord, an engaging read and one of the seminal books… (more)

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Book Details  


Publisher: Mango (January 10, 2017)

Language: English


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