Blue Ocean Strategy, Expanded Edition

Blue Ocean Strategy, Expanded Edition

The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents—now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in… (more)

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Book Details  


Publisher: Harvard Business Review Press (January 20, 2014)

Page count: 320 pages

Language: English


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