From Awareness to Commitment in Public Health Campaigns

From Awareness to Commitment in Public Health Campaigns

Attempts to raise awareness on a multitude of health issues may actually be counter-productive and even dangerous to solving contemporary health problems. From Awareness to Commitment in Public Health Campaigns: The Awareness Myth discusses several myths of the benefits of raising awareness. Myleea Hill and Marceline Thompson-Hayes argue that using awareness as an end-point in public health campaigns is misguided and does more harm than good. They offer a model of… (more)

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Book Details  


Publisher: Lexington Books (June 27, 2017)

Page count: 152 pages

Language: English


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