Exploring Markets

Exploring Markets

Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create… (more)

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Book Details  


Publisher: Organizational Dialogue Press (September 01, 2017)

Collection: Management Compact

Page count: 60 pages

Language: English


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