Consumer Behaviour

Consumer Behaviour

Wide-ranging and topical textbook on the rapidly changing field of consumer behaviour in the digital age, with reference to the Irish perspective

Introduces a concise yet comprehensive exploration of the key aspects of consumer behaviour, including consumer motivation, attitudes, decision-making processes, and behaviour and communication; details the impact of the global economy in terms of choice and product availability on consumer decisions and behaviour; presents… (more)

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Book Details  

Publisher: Gill Books (May 06, 2008)

Page count: 245 pages

Language: English

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