Textuality and Contextuality

Textuality and Contextuality

This study offers a contrastive analysis of culturally grounded differences in discourse by comparing advertising strategies in three European languages: (British) English, French and Polish. Taking a critical stance and considering changes through globalisation, the author aims to find out to what extent the classic distinction between high-context (individualist) and low-context (collectivist) cultures can be empirically maintained. To paint a differentiated picture,… (more)

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Book Details  


Publisher: Peter Lang GmbH, Internationaler Verlag der Wissenschaften (July 11, 2017)

Collection: Sprachkoennen und Sprachbewusstheit in Europa / Language Competence and Language Awareness in Europe

Parent ISBN: 9783631668771

Page count: 278 pages

Language: English


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