Public Relations

Public Relations

Presents & positions the strategic roles and functions of Public Relations within general Marketing and Business objectives

Illustrates new examples, case studies, quotations, and current trends from established practices in Ireland

Introduces all specialist areas of PR such as sponsorship, corporate image, crisis management, financial PR, etc. concluding with a future industry analysis for each area

Delivers a balanced presentation between practical advice and current… (more)

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Unlimited 1 loans Unlimited 59 days

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Book Details  


Publisher: Gill Books (August 21, 2007)

Page count: 551 pages

Language: English


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