Monetising the Dividual Self

Monetising the Dividual Self

Combining theoretical and empirical discussions with shorter case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers – precursors to current “microcelebrities” and “influencers.” It tracks the transformation of personal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles.… (more)

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Book Details  


Publisher: Berghahn Books (January 01, 2019)

Collection: Anthropology of Media

Page count: 236 pages

Language: English


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