But What If You're Wrong?

But What If You're Wrong?

A thought-provoking exploration of how people really change their minds, and how persuasion is possible.

We like to believe that people make up their minds when they hear a strong, persuasive argument backed up by facts- that if people hear both sides and deliberate rationally, they will change their views to reflect the evidence. Yet the current social and political climate has disproven this conventional wisdom. How, then, are we supposed to reason with whom people… (more)

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Book Details  


Publisher: PublicAffairs (October 22, 2019)

Collection: PublicAffairs

Page count: 256 pages

Language: English


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