Legal Aspects of Marketing and Sales

Legal Aspects of Marketing and Sales

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business,… (more)

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Book Details  


Publisher: Saylor Academy (November 15, 2019)

Language: English