Selling the Invisible

Selling the Invisible

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere… (more)

Available Offer  


Streaming icon Streaming Unlimited, 2 years, 1 at a time


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License

Total Loans Concurent Loans Lifetime Maximum lending period
Unlimited 1 loans 2 years 59 days

Book Details  


Publisher: Business Plus (April 01, 2006)

Parent ISBN: 9780446520942

Language: English


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