Strategy Is Destiny

Strategy Is Destiny

How did a pioneering company in the semiconductor industry not only survive but thrive in the face of the explosive change and upheavals that forced it to transform itself twice in the course of its thirty-year history?

The answer lies in the quality of its strategy-making process, contends leading strategic management scholar Robert A. Burgelman in this extraordinary book based on an exhaustive twelve-year study he conducted inside Intel Corporation.

At once a history… (more)

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Book Details  


Publisher: Free Press (January 28, 2020)

Parent ISBN: 9781982146511

Page count: 384 pages

File size: 6 MB

Language: English


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