The Longevity Economy

The Longevity Economy

Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day.

Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want -- not what conventional wisdom suggests they need.… (more)

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Book Details  


Publisher: PublicAffairs (November 06, 2017)

Parent ISBN: 9781610396639

Language: English


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