Narconomics

Narconomics

What drug lords learned from big business

How does a budding cartel boss succeed (and survive) in the $300 billion illegal drug business? By learning from the best, of course. From creating brand value to fine-tuning customer service, the folks running cartels have been attentive students of the strategy and tactics used by corporations such as Walmart, McDonald's, and Coca-Cola.

     And what can government learn to combat this scourge? By analyzing the cartels… (more)

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Book Details  


Publisher: PublicAffairs (April 10, 2017)

Parent ISBN: 9781610395830

File size: 10 MB

Language: English


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