Buying Buddha, Selling Rumi

Buying Buddha, Selling Rumi

From jewellery to meditation pillows to tourist retreats, religious traditions - especially those of the East - are being commodified as never before. Imitated and rebranded as ‘New Age’ or ‘spiritual’, they are marketed to secular Westerners as an answer to suffering in the modern world, the ‘mystical’ and ‘exotic’ East promising a path to enlightenment and inner peace.

In Buying Buddha, Selling Rumi, Sophia Rose Arjana examines the appropriation… (more)

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Book Details  


Publisher: Oneworld Academic (August 04, 2020)

Page count: 272 pages

File size: 3 MB

Language: English


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