Sensemaking

Sensemaking

We live in the age of algorithms. But what happens when number crunching fails to solve a company?s problems? Madsbjerg argues that many of today?s biggest success stories stem not from ?quant? thinking but from deep, nuanced engagement with the culture, language, and history of customers. He calls this technique ?sensemaking? and illustrates how business leaders, entrepreneurs, and individuals can use human science tools to innovate and solve their thorniest problems.… (more)

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Book Details  


Publisher: Hachette Books (March 21, 2017)

Duration: 37:0 hours

File size: 630 MB

Language: English


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