Blue Ocean Shift

Blue Ocean Shift

Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million-copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested… (more)

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Book Details  


Publisher: Hachette Books (September 26, 2017)

Duration: 89:0 hours

File size: 847 MB

Language: English


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