Creative Strategy: A Handbook for Innovation

Creative Strategy: A Handbook for Innovation

William Duggan’s 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches with what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help you and your company put that same method to work for your own innovations.

Duggan’s book solves the most important problem of how innovation actually happens. Other… (more)

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Book Details  


Publisher: Columbia University Press (November 27, 2012)

Collection: Columbia Business School Publishing

Parent ISBN: 9780231160520

Language: English


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