Design Management

Design Management

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects.… (more)

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Book Details  


Publisher: Allworth (August 01, 2003)

Parent ISBN: 9781581152838

Page count: 288 pages

File size: 5 MB

Language: English


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