The Complete Guide to Book Publicity

The Complete Guide to Book Publicity

Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits.

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Book Details  


Publisher: Allworth (May 01, 2004)

Collection: Allworth

Parent ISBN: 9781581159967

Page count: 304 pages

File size: 1.3 MB

Language: English


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