The Copywriter's Handbook

The Copywriter's Handbook

The classic guide to copywriting, now in an entirely updated third edition

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention?and sell more products.

Among the tips revealed… (more)

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EPUB icon EPUB, Streaming icon Streaming Unlimited, 2 years, 1 at a time


Quantity :   

License

Total Loans Concurent Loans Lifetime Maximum lending period
Unlimited 1 loans 2 years 59 days

Streaming

Streaming mode Nombre d'utilisateurs simultanés
In-situ 1

Protection

Protection Number of Devices Copy/Paste Print
DRM 6 loans Unlimited Unlimited

Book Details  


Publisher: Holt Paperbacks (March 31, 2007)

Parent ISBN: 9780805078046

Page count: 432 pages

File size: 1 MB

Language: English


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