Marketing Management, A Strategic Decision-Making Approach: Business, Marketing

Marketing Management, A Strategic Decision-Making Approach: Business, Marketing

Facts101 is your complete guide to Marketing Management, A Strategic Decision-Making Approach. In this book, you will learn topics such as Understanding Market Opportunities, Understanding Consumer Buying Behavior, Understanding Organizational Markets and Buying Behavior, and Measuring Market Opportunities: Forecasting and Market Knowledge plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare… (more)

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Book Details  


Publisher: Cram101 (September 26, 2016)

Parent ISBN: 9780078028793

Page count: 75 pages

Language: English


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