The Paradox of Choice

The Paradox of Choice

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented.

As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question… (more)

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Book Details  


Publisher: HarperCollins e-books (October 13, 2009)

Parent ISBN: 9780060005696

File size: 820 KB

Language: English


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