Inside the Box: A Proven System of Creativity for Breakthrough Results

Inside the Box: A Proven System of Creativity for Breakthrough Results

"The 'inside-the-box approach' can reveal key opportunities for innovation that are hiding in plain sight" (Daniel H. Pink, author of Drive).

The traditional attitude toward creativity in the American business world is to "think outside the box"--to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it's a problem-specific solution that does nothing to engender creative thinking more generally.… (more)

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Book Details  


Publisher: Simon & Schuster (June 11, 2013)

Parent ISBN: 9781451659290

Page count: 272 pages

File size: 7 MB

Language: English


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