Advertising, Sex, and Post-Socialism: Women, Media, and Femininity in the Balkans

Advertising, Sex, and Post-Socialism: Women, Media, and Femininity in the Balkans

The book traces the evolution of gender ideologies in the Balkans, through emancipating women’s roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution… (more)

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Book Details  


Publisher: Lexington Books (June 20, 2013)

Parent ISBN: 9780739172667

Page count: 220 pages

Language: English


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