Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda

Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships,… (more)

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Book Details  


Publisher: Rowman & Littlefield Publishers (October 14, 2003)

Collection: Communication, Media, and Politics

Parent ISBN: 9780742528819

Page count: 248 pages

Language: English


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