George Gallup in Hollywood

George Gallup in Hollywood

George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised an extremely effective sampling method that took households from all income brackets into account, and Hollywood studio executives quickly pounced on the value of Gallup's research.… (more)

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Book Details  


Publisher: Columbia University Press (November 07, 2006)

Collection: Film and Culture Series

Parent ISBN: 9780231121330

Language: English


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