Political Polling: Strategic Information in Campaigns

Political Polling: Strategic Information in Campaigns

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Professor Stonecash combines his twenty years of polling experience with academic theory to show how and why polling is done and how information can be used to help win elections.

Non-Fiction Social science Political science Political Process History & Theory

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Book Details  

Publisher: Rowman & Littlefield Publishers (July 25, 2008)

Collection: Campaigning American Style

Parent ISBN: 9780742564510

Page count: 188 pages

Language: English

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