Brand Portfolio Strategy

Brand Portfolio Strategy

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive… (more)

Available Offer  


EPUB icon EPUB, Streaming icon Streaming Unlimited, 2 years, 1 at a time


Quantity :   

License

Total Loans Concurent Loans Lifetime Maximum lending period
Unlimited 1 loans 2 years 59 days

Streaming

Streaming mode Nombre d'utilisateurs simultanés
In-situ 1

Protection

Protection Number of Devices Copy/Paste Print
DRM 6 loans Unlimited Unlimited

Book Details  


Publisher: Free Press (December 01, 2009)

Parent ISBN: 9781982146528

Page count: 368 pages

File size: 9 MB

Language: English


Look for similar items  


>
>
>
>
>
>