Defying the Crowd

Defying the Crowd

World renowned psychologist Robert Sternberg presents a fresh and compelling picture of the creative process from the inception of an idea to its ultimate success. With illuminating examples, Sternberg reveals the paths we all can take to become more creative and shows how institutions can learn to foster creativity.

“What is creative is new and often brings about positive change. But what is new is also strange, and what is strange can be scary, even threatening?which… (more)

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Book Details  


Publisher: Free Press (January 15, 2002)

Parent ISBN: 9780743236478

Page count: 336 pages

File size: 2 MB

Language: English


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