Diffusion of Innovations, 4th Edition

Diffusion of Innovations, 4th Edition

Since the first edition of this landmark book was published in 1962,

Everett Rogers's name has become "virtually synonymous with the study

of diffusion of innovations," according to Choice. The second and

third editions of Diffusion of Innovations became the standard

textbook and reference on diffusion studies. Now, in the fourth

edition, Rogers presents the culmination of more than thirty years of

research that will set a new standard for analysis and inquiry.

The… (more)

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Book Details  

Publisher: Free Press (July 06, 2010)

Parent ISBN: 9780029266717

Page count: 518 pages

File size: 3 MB

Language: English

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