Managing with Dual Strategies

Managing with Dual Strategies

Rarely, if ever, do companies clearly distinguish between or balance the management of today's business and planning for the future. Derek Abell, internationally renowned for his pioneering work on strategic market planning, once again breaks sharply with conventional wisdom to demonstrate how a company can develop analytic marketing modes for not one but two distinct planning horizons. Managing with dual strategies, Abell argues, calls for new approaches not only… (more)

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Book Details  


Publisher: Free Press (June 15, 2010)

Parent ISBN: 9780029001455

Page count: 292 pages

File size: 2 MB

Language: English


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